Friday, February 13, 2009

Make Money During Recession with Email Marketing

photo by Noah Coffey

How about a big pile of money? YES! I don't want to sound greedy or materialistic (I'm not) but money is a good thing. It provides security to you and your family. And right now a lot of people are feeling really insecure and bad about it.

That's understandable. But as I wrote about yesterday, let's stop being negative and make money instead.

To make money you need to stop being scared and instead take ACTION. You need to set a goal, make a plan and then take action to make it happen.

You are interested in email marketing. That's why you're here. That's great, because there is money to be made in email marketing. I work with clients who are making money through their email marketing campaigns every day, right now, in the middle of a recession.

Companies are spending even more money on email marketing during the recession. Email marketing is targeted, it's affordable, it's trackable and it shows a measurable return on investment, which is why companies are increasing email marketing budgets.

There's money to be made out there. I have a client who works in the travel industry selling discount park sleep fly packages, which are travel specials that give you long term airport parking, a hotel room for the night and a shuttle bus to the airport for less than the price of just parking your car at the airport alone.

Instead of rushing to the airport in the morning, you simply spend the night in a hotel right next to the airport, park your car in the hotel's secure long term parking lot and then take the free shuttle bus to the airport. No stress, no rush and you save money. Can't beat that. He serves major US airports with Chicago O'Hare park and fly, Boston Logan park and fly, Newark park and fly and many more. He's even adding new destinations because of demand and just signed up Laguardia park and fly hotels up for his service.

The point is, he's making MONEY. Actually, he's making MORE money. In January 2009 he set RECORD sales for his business! That's the travel business; you know, one of those "discretionary" expenses that people supposedly cut back on during tough times.

But that's not the case, at least not for him. He's not hunkering down afraid or scaling back plans. He's expanding his business. He's spending more money on search engine marketing, not less. Just like the businesses that thrived during the great depression, instead of scaling back on marketing like his competition, he's taking advantage of their budget cuts to put his business in front of more people. He actually has less competition than he did six months ago!

And he's making record profits in the middle of a recession! Take that, naysayers!

While your competition goes into panic mode, you could be expanding your market. People are still buying products and services. The STRONG businesses with great products, great service and well thought out business plans are going to survive just fine.

Use email marketing to boost your website traffic. Build relationships with existing customers. Build trust with new customers. Make more money even during a recession!

For a free email marketing consultation and full service email marketing - Contact Orange Email Marketing.

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