Why Email Marketing is More Relevant Than Ever in 2009

Photo by Peter Kaminski

Is Email Marketing in your advertising mix for 2009? Are you thinking email is sooooooo been done, nobody reads it anymore? If so, it's time to adjust your thinking, because email marketing usage continues to grow, even as other marketing budgets shrink.

Why is that? It's not because it's a fad, email is well established now and not just the "next big thing" like Twitter is now and Second Life two years ago. Email marketing has been used and abused for so long it just seems like old hat to some people.

Everyone else though, is still using it. Many, many people and companies are using email marketing to make big money. Others are using it for promotion, branding, list building, advertising and lead acquisition..... which in the long run will make you more money.

At the start of 2009, as advertising budgets are shrinking, many companies are INCREASING their email marketing budget. Why is that? Because email marketing is cheap, highly traceable and accountable for every dime that is spent. When you compare the price of a TV ad to the price of email marketing, it's not even close. You can reach tens of thousands of customers instantly with email, and you will know exactly how many of them viewed it, visited your site and spent money. No other media spend can give you that kind of certainty.

If you have been ignoring or underutilizing your email marketing efforts, it's time to look at this medium again. Find Custom Email Marketing Solutions with Orange Email Marketing.