Keep Your Email Messages Relevant

photo by shoothead

Previously I gave you a simple checklist for your email campaigns to make sure your messages work correctly. That covers very simple way to insure your email list recipients receive and error free professional looking message. Now lets do another list to make sure your messages are relevant.

The people who receive your email marketing messages are going to much happier if they receive something they actually WANT. No surprise there but people still mess this one up. Just recycling a campaign you've already used in print or direct mailing isn't going to cut it. These questions will require more work then spell checking and copying and pasting.

Questions to ask to make sure your email message is relevant:

• What is your business goal for the campaign?
• How will your email marketing campaign compliment your other marketing efforts?
• What aspects of your previous campaigns was successful?
• What aspects of previous campaigns were not successful?
• Can you summarize the value of your message to customers in one sentence?
• Is there a clear Call To Action?
• How will you measure this campaigns success?
• What will you do after the campaign is over to build on your success?

Ask yourself and your team these questions in order to keep your campaigns relevant. Know your goals, know how to measure success and work your campaign into your overall marketing strategy. Consider what came before and what you will do in the future and you will ensure the best results.

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Contact Orange Email Marketing for information on pricing for email marketing campaigns.