A Simple Email Marketing Checklist

photo by diskychick

So your email marketing campaign is ready to go? Got a great subject line? Defined your objectives? Spent time creating a well targeted opt in email list?

Wait one minute!

Don't send out your message just yet. It's worth your extra time to make sure your message is ready to go. A simple mistake, a typo, could derail your whole campaign.

Here's an Email Checklist That You'll be Really Angry if You Don't Follow:

• Spell Check! It's built into your programs for a reason. A typo looks unprofessional and could even change the meaning of your message.
• Check EVERY single link in your message. One bad link can destroy it's effectiveness.
  
• Get someone else to proofread it. It's hard to see your own mistakes sometimes, especially if you've been staring at the same message for a long time.
• Check the Landing Page. Your email may be perfect, but what if the form on your hot new landing page isn't?
• Create Alt Tags for all images. If the images are turned off in the users email, you can still transmit crucial information with the Alt Tags.

That may not seem like much but you'll be sorry if you don't do these things. You can destroy a campaign really quick with a stupid mistake if you don't check things over carefully. You would be surprised how often I see broken links on email messages. Take it from me, you don't want that to happen!