Checklist of Email Marketing Data

photo by Ed Siasoco

Time for another checklist to improve the results of your email marketing campaigns. So far we did a simple email quality control checklist and a email relevancy checklist.

Now lets look at the email marketing data that you have already. You have your email marketing list. You likely already have data collected from marketing campaigns utilizing this list.

What can you ask yourself about this data to better leverage it for future campaigns?

• Which campaigns have performed best?
• Why did it perform best? Was it your list? Was it your offer? Was it your subject line?
• How can you use this information to test results for future improvement?
• Could you better segment your list by gender, zip code, age, repeat and new customers or other factors?
• How could you follow up to your list based on the actions different recipients took? Could the next message be changed for those who clicked, those who purchased and those who didn't?
• How will you measure the success of your next campaign?
• What is your plan of action after your current campaign?

The questions you ask yourself about the data and results you receive after each marketing campaign will help determine the success of your future campaigns. When your results aren't what you hope for, some people just want to move on to another offer or a different list.

Don't keep doing the same thing every time, always study your results and look to see what you can do better.

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For information on full service email marketing, please contact Orange Email Marketing for a free consultation.