Cross Promote With Your Email Newsletter

photo by Patrick Boury

An email newsletter is a great way to cross promote the other products and services your company offers.

Your email newsletter is for the soft sell; to establish and build your customer relationships, to showcase your authority in the marketplace. Your email list of newsletter subscribers are all people who have signed up to learn more about your company and to receive news. All you have to do is give them what they want.

The newsletter is the perfect place to introduce a new product or service to you readers. It doesn't even have to be a new product; you can write about an old product simply by speaking about a new feature, a redesign, a case study, a client success story and countless other ways. This helps you cross promote an older product to a newer customer without having it come off like you're trying hard to make the sale.

Writing up a client success story is a great way to cross promote your services to other clients. It acts as not only a testimonial but also demonstrates how others could also make money or improve ROI by using your service. That's what everybody wants to know anyway, "How will it benefit me?". Just demonstrate how it has benefited others.

Your satisfied customers won't mind giving you permission to write about them if you can offer them a benefit in the deal. If they're really happy customers, sometimes they'll just appreciate helping you out by being a case study. If it takes a little extra, usually the free publicity from knowing their business name will be blasted out to the thousands of monthly readers of your newsletter is incentive enough. Perhaps you could offer a discount on their next order to sweeten the deal. It shouldn't be hard to find a solution that can benefit both your customer and your business at the same time.

To learn how you can use OrangeFire Email Marketing Software to manage your email newsletter campaigns, please contact Orange Email Marketing.