Companies Love Email Marketing During Recession

photo by Sharat Ganapati

Even as the economic climate has a lot of people watching their budgets carefully, email marketing remains at the top of many marketers lists as a favorite method of ad spend.

The reason is simple: Email Marketing continues to show a consistent return on investment.

When times are tough and budgets need to get cut, the last thing you want to do is cut spending on marketing campaigns that continue to show a positive return on investment for every dollar spent. It's low cost, targeted and measurable effective. That's not the type of thing anyone needs to be cutting their budget on.

Companies are still seeing results from their in house email lists. Your in-house email lists are interested customers who are interested in what you have to offer and have signed up to learn more and receive the benefits your products and services have to offer.

29% of marketers are planning on increasing their spend on email list rentals. These are email lists put together by outside companies and segmented by demographics so they can be rented to other companies. This reverses a trend of recent years where budgets for rented lists have shrunk. The recession though is causing people to reexamine list rentals and to realize that used correctly they still generate a good ROI and can boost your sales in tough times.

Contact Orange Email Marketing for a free consultation about our email list rentals, bulk email broadcasting and email marketing software.