Did you realize that it's possible for your email marketing campaigns to go viral? This means that after you send out your promotion to your email list, the recipients decide to forward that email along to friends on their own email list.
When this happens, you can have thousands of people who aren't even on your list see your email message. It also improves the chance of converting these people into new customers or possibly get them to opt-in to your list. This is because the message or offer has already received a "thumbs up" from one of their friends. The recipient is way more likely to open the email once it's received a seal of approval from someone they trust.
It can grow the scale of your marketing campaign exponentially. And it can grow at no added cost for you. Each of those email forwards isn't costing you a thing.
It's not just about forwarding emails anymore though, your message can go viral in other ways. It can get bookmarked in Delicious, it can get blogged about, it can be reposted on Facebook. There's multiple channels for that viral offer to spread itself on the web.
Why would people share your offer though? Because it's that GOOD. Because it's EXCITING. Because your offer stands out so high above other email marketing messages that people legitimately want to tell their friends. They feel that the people they know on their email lists could benefit from this. They also feel that your trustworthy.
Are your offers this good? Are they worth sharing? Are you trustworthy?
If not, then make a plan for your next campaign so they will be.
For a free email marketing consultation, Contact Orange Email Marketing.
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