Use Email Newsletters for the "Soft Sell"

photo by Paulo Brabo























A Newsletter is Not for the Hard Sell

If you are looking at your email newsletter as another chance to sell, then you should "dial down the sales pitch" because people have different expectations from newsletters. Your typical email marketing campaign is an appropriate place for your promotions, offers and trying to make a sale.

With the newsletter though, you should be approaching differently, and if you do, you'll see better results AND make the sale. It's a NEWS-letter, not a sales letter.

This should be a place for the "soft cell". Consider it like meeting a person at a cocktail party and they ask you about what you do. They seem interested so you tell them about your business. You have a friendly exchange, tell him a funny or interesting story and you give them your business card before parting.

There will be a chance to do a follow up another time, for now you just want to make a good impression and leave your potential future customer thinking "He was a nice guy. He seemed to really know what he was talking about. I should give him a call and see what he can do for my business."

You don't want to abuse your email list with too many offers, and you don't want to abuse your newsletter subscriber with the hard sell. The newsletter is a way to communicate messages and information without being "overly promotional". You don't need to. By showing them your knowledge, giving them useful free information and maybe even being a little fun and irreverent, you ARE promoting your business.

To learn how you can use OrangeFire Email Marketing Software to manage your email newsletter campaigns, please contact Orange Email Marketing.