Most Popular Days for Email Marketing Campaigns

I spent a lot of time on email subject lines but I haven't much examined what days and times to send your email messages. I'm often asked "What are the best days to send email marketing messages?". We'll go into detail on that shortly but first lets start by looking at what the largest email marketers are doing for some insight.

chart by eMarketer.com

The most popular day to send email marketing campaigns are Monday and Tuesday. Thursday and Friday are not too far behind. Wednesday is the least popular business day to contact your email list and the weekend sees half as much volume as the first two days of the week.

Weekends are the least popular days to send email marketing campaigns due to the fact that many people won't be checking their email at work and that a large portion of email marketing is business to business.

I'm not saying that these are the best days to send your emails but it's good to see what the competition is doing. We'll examine the issue more in the future. And don't forget that besides sending your email on the right days, you can increase your opens by offering your list more options and keeping your marketing emails relevant.

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