Offer Email Marketing Options for Better Targeting

photo by David Johnson

Are you offering prospects on your email marketing list options on what they would like to receive?

As email marketing has evolved, so have the expectations of the email recipients. In the beginning there was always a "one size fits all" mentality to email marketing. You offer a signup form on your site, people sign up. They receive emails regarding products and maybe a newsletter.

But nowadays your business will receive better results by creating multiple opt in email lists. This allows you to better segment your lists into different groups and where they may be in the buying process. You have one list for existing customers. One list for potential customers. You have a list for your email newsletter and a different list for specific products.

By segmenting your list into several lists, you can provide better, more relevant information to the recipients. Your company may offer several services or products but they might only be interested in one. Another person may want your monthly newsletter but not be interested in the weekly special offers.

That's fine. Give them what they want. Let them have control over how many emails they will receive each month. Keep them happy instead of sending them info they're not interested in and risking them deciding to unsubscribe from your list. You can always offer them the option to signup for another list later on.

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Visit Orange Email Marketing for more information on email marketing campaigns, to view our email marketing software prices, email software demo or signup today.