Make Your Email Marketing Go Viral

photo by Stuart Richards

Did you realize that it's possible for your email marketing campaigns to go viral? This means that after you send out your promotion to your email list, the recipients decide to forward that email along to friends on their own email list.

When this happens, you can have thousands of people who aren't even on your list see your email message. It also improves the chance of converting these people into new customers or possibly get them to opt-in to your list. This is because the message or offer has already received a "thumbs up" from one of their friends. The recipient is way more likely to open the email once it's received a seal of approval from someone they trust.

It can grow the scale of your marketing campaign exponentially. And it can grow at no added cost for you. Each of those email forwards isn't costing you a thing.

It's not just about forwarding emails anymore though, your message can go viral in other ways. It can get bookmarked in Delicious, it can get blogged about, it can be reposted on Facebook. There's multiple channels for that viral offer to spread itself on the web.

Why would people share your offer though? Because it's that GOOD. Because it's EXCITING. Because your offer stands out so high above other email marketing messages that people legitimately want to tell their friends. They feel that the people they know on their email lists could benefit from this. They also feel that your trustworthy.

Are your offers this good? Are they worth sharing? Are you trustworthy?

If not, then make a plan for your next campaign so they will be.

For a free email marketing consultation, Contact Orange Email Marketing.

Make Money During Recession with Email Marketing

photo by Noah Coffey

How about a big pile of money? YES! I don't want to sound greedy or materialistic (I'm not) but money is a good thing. It provides security to you and your family. And right now a lot of people are feeling really insecure and bad about it.

That's understandable. But as I wrote about yesterday, let's stop being negative and make money instead.

To make money you need to stop being scared and instead take ACTION. You need to set a goal, make a plan and then take action to make it happen.

You are interested in email marketing. That's why you're here. That's great, because there is money to be made in email marketing. I work with clients who are making money through their email marketing campaigns every day, right now, in the middle of a recession.

Companies are spending even more money on email marketing during the recession. Email marketing is targeted, it's affordable, it's trackable and it shows a measurable return on investment, which is why companies are increasing email marketing budgets.

There's money to be made out there. I have a client who works in the travel industry selling discount park sleep fly packages, which are travel specials that give you long term airport parking, a hotel room for the night and a shuttle bus to the airport for less than the price of just parking your car at the airport alone.

Instead of rushing to the airport in the morning, you simply spend the night in a hotel right next to the airport, park your car in the hotel's secure long term parking lot and then take the free shuttle bus to the airport. No stress, no rush and you save money. Can't beat that. He serves major US airports with Chicago O'Hare park and fly, Boston Logan park and fly, Newark park and fly and many more. He's even adding new destinations because of demand and just signed up Laguardia park and fly hotels up for his service.

The point is, he's making MONEY. Actually, he's making MORE money. In January 2009 he set RECORD sales for his business! That's the travel business; you know, one of those "discretionary" expenses that people supposedly cut back on during tough times.

But that's not the case, at least not for him. He's not hunkering down afraid or scaling back plans. He's expanding his business. He's spending more money on search engine marketing, not less. Just like the businesses that thrived during the great depression, instead of scaling back on marketing like his competition, he's taking advantage of their budget cuts to put his business in front of more people. He actually has less competition than he did six months ago!

And he's making record profits in the middle of a recession! Take that, naysayers!

While your competition goes into panic mode, you could be expanding your market. People are still buying products and services. The STRONG businesses with great products, great service and well thought out business plans are going to survive just fine.

Use email marketing to boost your website traffic. Build relationships with existing customers. Build trust with new customers. Make more money even during a recession!

For a free email marketing consultation and full service email marketing - Contact Orange Email Marketing.

Stop the Negativity and Make Money Instead.

photo by Derrek Farr

Right now a lot of people are feeling very insecure.

That's understandable. These are uncertain times. There's nothing but negativity, negativity, and more negativity about the economy in the news.

But do you know what? The news is ALWAYS about negativity. Sometimes it's about the war, sometimes it's about natural disasters, sometimes it's about a murder in a safe neighborhood much like the one you live in, and sometimes it's about the economy. But the news is ALWAYS about negativity.

I actually stopped watching the nightly news years ago because it never failed to make me feel bad. Then I got caught up watching it again over the last year because of the US presidential election. And I kept watching it after the election was over because I was in the habit. I wanted to stay up on the latest stories - like the economy.

Where did that get me? DEPRESSED. Feeling negative, just like the news wants me too. Tragedy and negativity sells on the TV news, and I DON'T WANT IT ANYMORE. I'm done with it. Enough is enough.

The newspapers are no better. Do you know why the newspapers are so negative? Because they are all FAILING BUSINESSES. They're caught up in the negative mindset. They report it and they live it. Layoffs, falling revenue and pay cuts, that's what the people who work at newspapers deal with. The Chicago Tribune, the NY Times, LA Times, Washington Post, they're all on the verge of bankruptcy? It's NOT A COINCIDENCE that this negativity and uncertainty is reflected in their news.

If you thought you were about to lose your job and your job was to write, what kind of stories do you think you would write? Negative ones! Job losses! Financial melt down! Companies going bankrupt!

This negative attitude just feeds on itself. You've of course heard the expression "You are what you eat". It doesn't stop there though. You are what you READ. You are what you expose yourself to. You are what you think. Negativity just builds more negativity.

Just put a stop to it! Stop watching the news and stop reading the newspaper. Stop voluntarily putting negative thoughts into your head.

Do you want to be a victim or do you want to take charge? Do you want to focus on fear or potential? Take control of what you put in your head. Take control of your thoughts. Take control of the direction of your life.

Do I sound like Dr Phil or something? Sorry but I'm being real here. You've probably seen that show. Some person with a messed up life who makes terrible decisions goes on the show. It's easy for Dr Phil to see what the problem is. It's easy for everyone in the audience to see what's wrong. Everybody watching TV at home is yelling at this idiot.

And they're all right. The person on show needs to take control of their life. They need to stop making decisions that are clearly bad. They need to take responsibility for their actions.

Most of us are the same way. I'm taking charge. I'm done with negativity. I'm going to make money. There's lots of money to be made still out there. Even with job losses, there are literally BILLIONS of dollars spent every single day. Fortunes were made during the great depression. New companies formed and they THRIVED while everyone else was caught up in "how bad things are".

Do you choose to live in Fear or choose to live in Hope?

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At Orange Email Marketing, we're seeing increased sales and leads for three consecutive months, even with recession fears. I have a client in the travel industry - Yes, travel, where everyone is supposed to be cutting back, who just made RECORD profits for his business. Not surprisingly, he's real happy. There is money to be made.

Contact Us today for information on email marketing solutions, email list rental, pricing, demo or to learn more.

Sometimes Boring Subject Lines Work

photo by Tal Bright

I spend a lot of time obsessing about email subject lines. That's an easy thing to do when you're constantly working on email marketing campaigns.

The email subject line is so important. It's as big as a factor as the email marketing message, copywriting, offer and followup. It's the difference between a click and a delete.

You know that you should keep your subject line short and clear. Let's look at a few subject lines that have worked well for me:

• Orange Email Marketing Newsletter
• An Invitation from Orange Email Marketing.
• Upcoming Events at Orange Email Marketing

Those subject lines are kind of boring, huh? The thing is though, they worked. They were clear about what the subject of the email was. It was clear who sent them. They weren't vary sales-y.

Here's a few subject lines that didn't yield good results:

• Orange Email Marketing Holiday Sales Event
• Need More Advertising Value From Your Marketing Partner?
• Now Offering Orange Email Marketing Services

They didn't seem all that bad at the time. Results proved otherwise though. They were probably "too sales-y", too "special offer-y". Anything that appears to cross the line of the "hard sell" doesn't always work. People on your email list get a lot special offers in their inbox, it's hard to convince them to click yours.

It could also be a problem with segmentation. Did someone sign up for a newsletter list but then end up on your special offer list?

Wait, do you even have more then one list? If not you need to offer options for better targeting. Create a separate list for those special offers and you will see your click through rate increase, even with your sales-y subject lines when you know that what you list expects to see.

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For a free email marketing consultation and full service email marketing - Contact Orange Email Marketing.

Offer Email Marketing Options for Better Targeting

photo by David Johnson

Are you offering prospects on your email marketing list options on what they would like to receive?

As email marketing has evolved, so have the expectations of the email recipients. In the beginning there was always a "one size fits all" mentality to email marketing. You offer a signup form on your site, people sign up. They receive emails regarding products and maybe a newsletter.

But nowadays your business will receive better results by creating multiple opt in email lists. This allows you to better segment your lists into different groups and where they may be in the buying process. You have one list for existing customers. One list for potential customers. You have a list for your email newsletter and a different list for specific products.

By segmenting your list into several lists, you can provide better, more relevant information to the recipients. Your company may offer several services or products but they might only be interested in one. Another person may want your monthly newsletter but not be interested in the weekly special offers.

That's fine. Give them what they want. Let them have control over how many emails they will receive each month. Keep them happy instead of sending them info they're not interested in and risking them deciding to unsubscribe from your list. You can always offer them the option to signup for another list later on.

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Visit Orange Email Marketing for more information on email marketing campaigns, to view our email marketing software prices, email software demo or signup today.

Checklist of Email Marketing Data

photo by Ed Siasoco

Time for another checklist to improve the results of your email marketing campaigns. So far we did a simple email quality control checklist and a email relevancy checklist.

Now lets look at the email marketing data that you have already. You have your email marketing list. You likely already have data collected from marketing campaigns utilizing this list.

What can you ask yourself about this data to better leverage it for future campaigns?

• Which campaigns have performed best?
• Why did it perform best? Was it your list? Was it your offer? Was it your subject line?
• How can you use this information to test results for future improvement?
• Could you better segment your list by gender, zip code, age, repeat and new customers or other factors?
• How could you follow up to your list based on the actions different recipients took? Could the next message be changed for those who clicked, those who purchased and those who didn't?
• How will you measure the success of your next campaign?
• What is your plan of action after your current campaign?

The questions you ask yourself about the data and results you receive after each marketing campaign will help determine the success of your future campaigns. When your results aren't what you hope for, some people just want to move on to another offer or a different list.

Don't keep doing the same thing every time, always study your results and look to see what you can do better.

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For information on full service email marketing, please contact Orange Email Marketing for a free consultation.

Keep Your Email Messages Relevant

photo by shoothead

Previously I gave you a simple checklist for your email campaigns to make sure your messages work correctly. That covers very simple way to insure your email list recipients receive and error free professional looking message. Now lets do another list to make sure your messages are relevant.

The people who receive your email marketing messages are going to much happier if they receive something they actually WANT. No surprise there but people still mess this one up. Just recycling a campaign you've already used in print or direct mailing isn't going to cut it. These questions will require more work then spell checking and copying and pasting.

Questions to ask to make sure your email message is relevant:

• What is your business goal for the campaign?
• How will your email marketing campaign compliment your other marketing efforts?
• What aspects of your previous campaigns was successful?
• What aspects of previous campaigns were not successful?
• Can you summarize the value of your message to customers in one sentence?
• Is there a clear Call To Action?
• How will you measure this campaigns success?
• What will you do after the campaign is over to build on your success?

Ask yourself and your team these questions in order to keep your campaigns relevant. Know your goals, know how to measure success and work your campaign into your overall marketing strategy. Consider what came before and what you will do in the future and you will ensure the best results.

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Contact Orange Email Marketing for information on pricing for email marketing campaigns.