Email Marketing Subject Lines - Keep it Short and Sweet

photo by Angie Schwendemann

Email Subject Lines! I could talk a lot about their importance in email marketing because they're the most important part of your campaigns. Your email message and offer is extremely important but many recipients will never make it that far if you don't have a good email subject line. Today we'll discuss the optimum length of your subject line.

In the general sense, shorter subject lines are associated with better open rates for your email marketing campaigns. This is a widely excepted general rule and with some testing, you will see the shorter subject lines will usually beat longer subject lines.

Too long of a subject line is worthless because it will end up cut off and unseen by the recipient. The display length will vary depending on the email program being used but you will be limited to somewhere between 45 - 75 characters.

Take advantage of that limited space. Your message has got to be short and sweet, convey the intended message and most importantly, entice that buy email list recipient to open it.

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For full service email marketing solutions, contact Orange Email Marketing for a free consultation.