If You Want Them to Open It, Tell Them What's Inside

photo by Chelsea Oaks

So you want the people on you email marketing lists to open your email? Tell them what's inside!

Sounds easy right? Well it should be yes but lots of people manage to botch this by not being clear in the subject line. Let's take a look at a few poorly written subject lines that just don't make things clear.

"You have to have one!" - One what?
"Extremely important announcement" - Sure it is! Sounds spammy.
"This is so Easy" - What is so easy?
"Top Secret Just for You" - What's this about again?
"Special CD ROM Offer" - Ooooo, I feel special.
"We have the answer" - Did I even ask you a question?
"You asked for more..." - Did I? Did I really? What was it I asked about again?

These just don't make it clear why I should open them. They have answers to questions that I didn't ask. They have less chance of being opened.

How about "Introducing the new Product X"
"Important Product Announcement from Email Marketing Blowout"
"Product X makes cleanup so easy"
"Exclusive Information for Email Blowout Subscribers"
"Free CD ROM for Product X Customers"
"Answers to common questions about the new Product X"
"You asked for more information about Email Marketing Lists"

These do make the subject lines a little longer but they provide information. They give you an idea what's inside. They help inform who it's from and why you may be interested.

Just be clear. No trickery needed. No sales pitch necessary. If you're sending your monthly newsletter than say "Email Blowout Monthly Newsletter" so people no what they're getting.

It is simple after all.

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Visit Orange Email Marketing for more email marketing solutions.