Offer Email Marketing Options for Better Targeting

photo by David Johnson

Are you offering prospects on your email marketing list options on what they would like to receive?

As email marketing has evolved, so have the expectations of the email recipients. In the beginning there was always a "one size fits all" mentality to email marketing. You offer a signup form on your site, people sign up. They receive emails regarding products and maybe a newsletter.

But nowadays your business will receive better results by creating multiple opt in email lists. This allows you to better segment your lists into different groups and where they may be in the buying process. You have one list for existing customers. One list for potential customers. You have a list for your email newsletter and a different list for specific products.

By segmenting your list into several lists, you can provide better, more relevant information to the recipients. Your company may offer several services or products but they might only be interested in one. Another person may want your monthly newsletter but not be interested in the weekly special offers.

That's fine. Give them what they want. Let them have control over how many emails they will receive each month. Keep them happy instead of sending them info they're not interested in and risking them deciding to unsubscribe from your list. You can always offer them the option to signup for another list later on.

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Visit Orange Email Marketing for more information on email marketing campaigns, to view our email marketing software prices, email software demo or signup today.

Your Inactive Email Subscribers Still Have Value

photo by cabezadeturco

When any business sends out their email marketing messages, there's usually one specific goal in mind: Make a sale. I know from the clients I consult with, that everyone is obsessed with their click-throughs. That's understandable, as that's the easiest way to quickly judge a campaign. Email marketing click throughs are important but just because you did not make an immediate sale does not always mean the email campaign was unsuccessful.

A leading marketing research company MarketingSherpa decided to find out why some of their email list subscribers were not opening their emails. They did it the old fashioned way, by picking up the phone and calling up subscribers to ask "Why aren't you opeing are emails?".

You might expect to hear a lot of different reasons but the most common one they heard was:

"I like your email. Don't stop sending it. I may not always have time to read it, but I want it."

Surprising? It turns out that almost 40% of the names subscribed through their email list builder were actually "delayed response viewers" meaning they DID open their marketing emails but not on the first day, often waiting up to 30 days to open their emails.

That made me think, I do the same thing as well. I'm signed up to all kinds of marketing news and marketing "guru" lists. I get tons of emails every day. I simply CAN'T read them all because I'm too busy working. But I don't delete them all. When I get the chance, I often scroll through, look at the sender names and subject lines and click on the best ones. I value these emails, even if I can't read them when they first come in.

Just because someone didn't click through on the first day, doesn't mean they're a loss. As long as that person is still subscribed, you can assume they still want your emails. Make sure you're writing good subject lines, make sure you're including content that they would want, and you can still get that sale!

Contact Orange Email Marketing for full service email marketing.