Use Email Newsletters for the "Soft Sell"

photo by Paulo Brabo























A Newsletter is Not for the Hard Sell

If you are looking at your email newsletter as another chance to sell, then you should "dial down the sales pitch" because people have different expectations from newsletters. Your typical email marketing campaign is an appropriate place for your promotions, offers and trying to make a sale.

With the newsletter though, you should be approaching differently, and if you do, you'll see better results AND make the sale. It's a NEWS-letter, not a sales letter.

This should be a place for the "soft cell". Consider it like meeting a person at a cocktail party and they ask you about what you do. They seem interested so you tell them about your business. You have a friendly exchange, tell him a funny or interesting story and you give them your business card before parting.

There will be a chance to do a follow up another time, for now you just want to make a good impression and leave your potential future customer thinking "He was a nice guy. He seemed to really know what he was talking about. I should give him a call and see what he can do for my business."

You don't want to abuse your email list with too many offers, and you don't want to abuse your newsletter subscriber with the hard sell. The newsletter is a way to communicate messages and information without being "overly promotional". You don't need to. By showing them your knowledge, giving them useful free information and maybe even being a little fun and irreverent, you ARE promoting your business.

To learn how you can use OrangeFire Email Marketing Software to manage your email newsletter campaigns, please contact Orange Email Marketing.

Email Newsletters Build Customer Relationships

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If you are not already utilizing email newsletters for your business, you should be. Email newsletters are a great way to build a relationship with your customers. It's a cost effective way to expand your email marketing campaign without appearing like you're trying to do a "hard sell" to your email list subscribers.

Email Newsletters have a higher open rate than your typical email marketing campaign. This is because your email list rental expect something more interesting than a promotional pitch when they get your newsletter. They expect to hear news, stories, tips and other interesting content.

It's a chance to remind them why they signed up for your list and why they wanted to learn more about your company. It's a chance to showcase why you're an industry leader. It's a chance to sell yourself as a leader, as an authority, as a trusted source of information.

Email newsletters are a chance to build a bond with your customers or potential clients. You can build trust and authority. You can get them to WANT to contact you, and to approach you when they're ready to buy or enter the buying process.

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To learn how you can use OrangeFire Email Marketing Software to manage your email newsletter campaigns, please contact Orange Email Marketing.

Your Inactive Email Subscribers Still Have Value

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When any business sends out their email marketing messages, there's usually one specific goal in mind: Make a sale. I know from the clients I consult with, that everyone is obsessed with their click-throughs. That's understandable, as that's the easiest way to quickly judge a campaign. Email marketing click throughs are important but just because you did not make an immediate sale does not always mean the email campaign was unsuccessful.

A leading marketing research company MarketingSherpa decided to find out why some of their email list subscribers were not opening their emails. They did it the old fashioned way, by picking up the phone and calling up subscribers to ask "Why aren't you opeing are emails?".

You might expect to hear a lot of different reasons but the most common one they heard was:

"I like your email. Don't stop sending it. I may not always have time to read it, but I want it."

Surprising? It turns out that almost 40% of the names subscribed through their email list builder were actually "delayed response viewers" meaning they DID open their marketing emails but not on the first day, often waiting up to 30 days to open their emails.

That made me think, I do the same thing as well. I'm signed up to all kinds of marketing news and marketing "guru" lists. I get tons of emails every day. I simply CAN'T read them all because I'm too busy working. But I don't delete them all. When I get the chance, I often scroll through, look at the sender names and subject lines and click on the best ones. I value these emails, even if I can't read them when they first come in.

Just because someone didn't click through on the first day, doesn't mean they're a loss. As long as that person is still subscribed, you can assume they still want your emails. Make sure you're writing good subject lines, make sure you're including content that they would want, and you can still get that sale!

Contact Orange Email Marketing for full service email marketing.