Cross Promote With Your Email Newsletter

photo by Patrick Boury

An email newsletter is a great way to cross promote the other products and services your company offers.

Your email newsletter is for the soft sell; to establish and build your customer relationships, to showcase your authority in the marketplace. Your email list of newsletter subscribers are all people who have signed up to learn more about your company and to receive news. All you have to do is give them what they want.

The newsletter is the perfect place to introduce a new product or service to you readers. It doesn't even have to be a new product; you can write about an old product simply by speaking about a new feature, a redesign, a case study, a client success story and countless other ways. This helps you cross promote an older product to a newer customer without having it come off like you're trying hard to make the sale.

Writing up a client success story is a great way to cross promote your services to other clients. It acts as not only a testimonial but also demonstrates how others could also make money or improve ROI by using your service. That's what everybody wants to know anyway, "How will it benefit me?". Just demonstrate how it has benefited others.

Your satisfied customers won't mind giving you permission to write about them if you can offer them a benefit in the deal. If they're really happy customers, sometimes they'll just appreciate helping you out by being a case study. If it takes a little extra, usually the free publicity from knowing their business name will be blasted out to the thousands of monthly readers of your newsletter is incentive enough. Perhaps you could offer a discount on their next order to sweeten the deal. It shouldn't be hard to find a solution that can benefit both your customer and your business at the same time.

To learn how you can use OrangeFire Email Marketing Software to manage your email newsletter campaigns, please contact Orange Email Marketing.

Use Email Newsletters for the "Soft Sell"

photo by Paulo Brabo























A Newsletter is Not for the Hard Sell

If you are looking at your email newsletter as another chance to sell, then you should "dial down the sales pitch" because people have different expectations from newsletters. Your typical email marketing campaign is an appropriate place for your promotions, offers and trying to make a sale.

With the newsletter though, you should be approaching differently, and if you do, you'll see better results AND make the sale. It's a NEWS-letter, not a sales letter.

This should be a place for the "soft cell". Consider it like meeting a person at a cocktail party and they ask you about what you do. They seem interested so you tell them about your business. You have a friendly exchange, tell him a funny or interesting story and you give them your business card before parting.

There will be a chance to do a follow up another time, for now you just want to make a good impression and leave your potential future customer thinking "He was a nice guy. He seemed to really know what he was talking about. I should give him a call and see what he can do for my business."

You don't want to abuse your email list with too many offers, and you don't want to abuse your newsletter subscriber with the hard sell. The newsletter is a way to communicate messages and information without being "overly promotional". You don't need to. By showing them your knowledge, giving them useful free information and maybe even being a little fun and irreverent, you ARE promoting your business.

To learn how you can use OrangeFire Email Marketing Software to manage your email newsletter campaigns, please contact Orange Email Marketing.

Email Newsletters Build Customer Relationships

photo by Wonderlane

If you are not already utilizing email newsletters for your business, you should be. Email newsletters are a great way to build a relationship with your customers. It's a cost effective way to expand your email marketing campaign without appearing like you're trying to do a "hard sell" to your email list subscribers.

Email Newsletters have a higher open rate than your typical email marketing campaign. This is because your email list rental expect something more interesting than a promotional pitch when they get your newsletter. They expect to hear news, stories, tips and other interesting content.

It's a chance to remind them why they signed up for your list and why they wanted to learn more about your company. It's a chance to showcase why you're an industry leader. It's a chance to sell yourself as a leader, as an authority, as a trusted source of information.

Email newsletters are a chance to build a bond with your customers or potential clients. You can build trust and authority. You can get them to WANT to contact you, and to approach you when they're ready to buy or enter the buying process.

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To learn how you can use OrangeFire Email Marketing Software to manage your email newsletter campaigns, please contact Orange Email Marketing.