Does Signing Up to Your Email List Offer Real Value?

photo by Saquan Stimpson

So what do I get if I sign up for your email list?

Ask yourself that, put yourself in the place of a visitor to your website. Using myself as an example, why should I sign up for your email list? So I can be bombarded by frequent email messages? No thanks. So I can sign up because I interested in one product but then get the hard sell on other services that I have no interest in? So my email inbox, which is so full that each day several messages go unread can have even MORE messages in it? NO THANKS!

Not that I'm not interested. I am visiting your site after all. I may really like your company and it's products. But if you want me to give you my email, what's in it for me?

Approach your email signup form or newsletter signup with that question in mind. People will gladly opt-in for your email marketing campaign if they think there a real benefit for it.

Here are a few enticements you can make that will increase your opt in email rates:

Give something immediately with signup - Give the person something as soon as they signup. Not just an email or a newsletter. Give them special coupon. A credit to their account. A gift sent to their home. Something to download such as a report, mp3, a video. There are really limitless possibilities but the point is GIVE THEM SOMETHING and make it INSTANT GRATIFICATION. No only will they be more likely to opt in but they've received value from you already and their first impression of you is favorable.

Tell them you won't share your address - So simple to overlook but this one increases signups EVERY time. In fact it's the most requested offer people want to hear. Chances are that your list is more valuable to your company than anyone else, so why sell it? Keep it to yourself and build a customer relationship and more sales. Let them know you don't sell your list and they won't start getting emails from every one of your affiliates and business partners.

Special Prices for Subscribers - People love getting a deal, and they love knowing they're getting a better deal then everyone else. Signup for your newsletter and take 5% off of every order.

Customize Email Frequency - Let them decide if they want weekly or monthly emails.

Sneak Previews of New Products or Early Ordering - Again, this is offering them something the "regular" customers don't get. Let your subscribers buy the product a month before everyone else can and they'll love you.


There are many more possibilities. The point is, they're giving you something, so you need to give them something if you want that email. From there it's only a matter of time before you make that sale.

Contact Orange Email Marketing for more Email Marketing Services