Words to Keep Out of Your Email Subject Lines

photo by Danny Hope

We've talked about how you should keep your email subject lines short, now lets talk about some words that you should KEEP OUT of your email subject lines. We'll spend a lot of time talking about how to get people to open you emails (All about the SUBJECT and FROM) but you also have to worry about your emails getting there in the first place.

You don't want your emails to get marked as spam, filtered out, and never make it into the inbox. Email marketing has been abused so much that many spam filters have designated certain words as "too spammy".

You may have a great opt in email list of people who want your emails, but if you use the following words in your email subject lines, they will trigger spam filters and never get there.

Words that will trigger spam filters if used in the subject line

$$$
100% free
cash bonus
ad
apply now
Earn $
earn extra cash
explode your business
double your income
eliminate debt
extra income
f r e e
You're a Winner!
fast cash
financial freedom
financially independent
free gift
free info
free membership
free offer
home based
homebased business
income from home
increase sales
increase your sales
incredible deal
info you requested
information you requested
internet market
limited time offer
make $
opportunity
serious cash
web traffic
weight loss
online marketing

Some of these sound like spam - I'm looking at you, "You're a Winner!" but others you might not realize could send you email to the spam folder.

This list is by no means complete. Spam filters have lists that continually grow over time as those spammers try new words to slip by and eventually get caught. I also didn't include the really obvious ones: "Viagra", "Cialis", "penis" and "increase your length". There's really no good reason to us these and if you were planning on using these, well... you're already a spammer anyway :-)

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