Holiday Email Marketing Soars

photo by Martin Howard

Yesterday I wrote about how during a recession email marketing is more important than ever due to it's affordability and accountability. Today I can provide you data showing that the country's biggest retailers agree with me.

According to the Retail Email Index, email marketing volume for the nation's biggest retailers was up big time over the 2008 holiday season. Email messages sent out by the top 100 U.S. retailers was up 45% over 2007. Marketing messages in 2007 were up 42% over 2006. As you can see, email marketing usage continues to grow year by year.

Although volume was up, so were the number of emails that were blocked or had other deliverability issues. This just drives home the fact that you need to have a quality opt in email list that is receptive to your messages. You may want to segment your list even further to insure you don't lose subscribers. Just because someone opted in for one of your lists, doesn't mean they wanted to receive every email your company sends out. Create separate email lists so that your customers stay happy. A few unwanted emails and you could lose that contact for good.

Contact Orange Email Marketing for information on email list rental today.