How Many Emails is Too Many?

photo by Gaetan Lee

You've got your targeted email list. You've got permission. You've got content that you're sure you list is going to love, and lots of it. How many marketing emails should you send? How frequently should you send them?

There's no simple answer. A lot of you decision will be based upon your target audience and their buying cycle. This will differ for every business and you should know your customers best.

You certainly need to send more than one message. In direct mailing and advertising, three impressions is considered optimal for generating a response. The goal is to get them to think of you enough so that when it's time to make a purchase they'll think of your company.

The key to having your email marketing messages is that every one of them needs to offer value and usefulness to the recipient. The more sales-y and pressure filled language in the email and the more likely it will be perceived as unwanted. Your audience might be responsive to a strong sales message though. Most don't want the hard sell. Again, it's best to know your customer and what they want.

So what's the optimal number of emails to send a month? It's all up to you. Or better yet, you could leave it to your customers and offer them personalized frequency options, (daily, weekly, monthly, as needed basis). Tailor it right to your audience and you'll get the best results.

Contact Orange Email Marketing for full service email marketing, email marketing software and internet marketing consulting.