Email Marketing Basics That Always Improve Results

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In life, many times the "basics" still work. Saying please and thank you, treating others how you wish to be treated, drink water to be healthy, everything in moderation; so many of these things still apply.

In email marketing, the basics still work also. You need to make your campaigns look better for the boss? Let's go over a few basics that will always improve the results of any campaign.

• Scrub Your List - If you're wasting your time and resources sending to people who have no interest in what you offer, this will save time and increase both response and deliverability. Remove names from your email address list which have bounced three consecutive times.

• Segment Your List - So you've got a nice big list that you own. What if you could break your email list rental down into 6-10 segments which you can now send more customized relevant emails to? Your response rates will go up, guaranteed. You opt-outs will also drop.

• Write Good Subject Lines - Keep them short and sweet and make it clear what is in those email marketing messages. Look over your old campaigns to see what worked before.

• Find the Perfect Frequency - If you send too many emails you're asking for trouble. What is best for you? It depends on your market. Once again, the best thing to do is TEST. It might be once a month, twice a month or once a week. Test the response, track your results and then stick with your schedule.

• Send Emails on the Right Days - What are the right days? We've been seeing good results on Mondays and Tuesdays. Some clients actually see good results on Saturdays. Others on Thursday. Again, test for the best response and then stick to that day.

If you always follow these rules you'll always see the best results. Keep track of your data from your email blast software so you can see what is working and then stick to it. Sure your new campaign may be brilliant and your anxious to send it today, but if your data shows it's better to wait until Monday, then wait, or you're just lowering your success rate.

To learn how you can use OrangeFire Email Marketing Software to manage your email newsletter campaigns, please contact Orange Email Marketing.