photo by Megan AnnI've posted several email checklists before but I think it's always important to master the basics first before you move on to advanced techniques for you email marketing campaigns. When you have an opt in email list, you have a valuable asset that should be generating you recurring revenue every time you use it. If you abuse it, then you risk the opt out and won't get another chance to sell to someone who was interested in your product.
- Using Words in Your Subject Lines that Trigger Spam Filters - Your email marketing message is completely worthless if it never gets there. Keep these words out of your email subject lines for better deliverablity.
- Using Only Images and Little to No Text - Many users block all images in their emails. Some of them have email programs which do this automatically to every email address that hasn't been whitelisted. Don't assume your email list will have the images turned on or even that they'll turn them on to see what you sent. If you do, they may end up looking at a blank emails and you'll always get lower response rates.
- Designing an email as if it's a website - This should be a simple email marketing campaign. Sure it needs to reflect your company branding but leave out the flash, javascript and any bells and whistles so that the message gets across and the email is rendered.
- Adding the Wrong Reply Email - Yes, it happens. Sometimes by accident and sometimes even on purpose because people want to try and avoid spam filters. It's a bad idea.
- Missing Information - Don't leave out the from name and contact information and especially your links back to your landing page.
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